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Sharon Adeleke says her brother Davido pioneered the culture of luxury, flamboyance, and crew lifestyle in Nigeria’s music industry during his 15th anniversary Apple Radio live takeover.
Sharon Adeleke, sister of Afrobeats superstar David Adeleke, popularly known as Davido, has credited the singer with introducing luxury and flamboyant lifestyle into the Nigerian music industry.
She made the remark during Davido’s Apple Radio live takeover, held to celebrate his 15th anniversary in the music industry, where family and friends joined to reflect on his journey and impact.
Davido Reflects On Industry Evolution
Responding, Davido acknowledged that while the defunct Mo’Hits crew—led by Don Jazzy and D’banj—had earlier popularised the concept of having a musical crew, his own approach helped redefine the culture.
Sharon, however, insisted that her brother brought a new level of style and visibility to the trend.
Davido’s Early Inspirations
Davido has often spoken about being inspired by Mo’Hits, crediting the group for shaping his early musical ambitions.
In previous interviews, he revealed that he spent time at the Mo’Hits mansion after leaving home against his father’s wishes to pursue music, describing the experience as transformative for his career.
The singer’s rise to fame in the early 2010s marked a new era of showmanship and affluence in Nigerian pop culture, influencing a generation of artists who embraced luxury, fashion, and crew identity as part of their brand.