TCOA Delivers on 2025 Promises with “Trade Secrets Revealed” Training Program.

The Television Content Owners Association (TCOA) successfully fulfilled its 2025 commitments to its members with the annual internal training program, “Trade Secrets Revealed: Industry Leaders Share Their Experiences.” The event, held on July 3, 2025, at the PefTI Multipurpose Hall, proved to be an engaging and informative experience for all attendees.

The program commenced with the national anthem, followed by a welcome address from the association’s First Vice President, Mrs. Moyinoluwa Olutayo. Her remarks effectively set the stage for a day of learning and networking. Mr. Emdee David, the Master of Ceremonies, then introduced the esteemed guest speakers: Chief Mr. Wale Adenuga MFR, Mrs. Ijeoma Onah, and Mr. Olatunbosun Olaegbe. While Otunba Sesan Rufai was regrettably unable to attend, the assembled panel represented a wealth of industry expertise. Interspersed throughout the program were captivating performances by PefTI art students, including live bands and other engaging presentations, adding an element of entertainment to the day’s proceedings.

The core of the event was the keynote session, expertly moderated by Ms. Busola Olugbemileke. Chief Mr. Adenuga, Mrs. Onah, and Mr. Olaegbe shared their personal career journeys, highlighted their contributions to the industry, and openly discussed the challenges they faced. Their collective insights offered valuable and actionable advice to both seasoned professionals and those newer to the content creation landscape.

An interactive Q&A session followed, allowing attendees to delve into pressing issues such as adapting to digital platforms, effective content monetization strategies, and optimal distribution methods. The panelists provided thoughtful responses on topics ranging from production quality and business development to the importance of strategic networking. In response to a question about the relevance of the association’s name, Mr. Olaegbe clarified that the Television Content Owners Association encompasses content across various platforms, emphasizing that “content is life.” This statement resonated deeply with the audience, underscoring the fundamental importance of content creation in the modern media environment.

The session concluded with key takeaways, emphasizing the need to understand target audiences, tailor content accordingly, and advocate for government support to elevate content production standards within Nigeria. The importance of careful platform selection to maximize investment returns was also highlighted.

The TCOA 2025 internal program concluded on a high note, leaving participants feeling inspired and well-informed. A wrap-up session featuring WAP TV correspondents, coupled with light refreshments, provided a fitting end to a successful and impactful event.

Below are some pictures from the Event: