Entertainment
Tiwa Savage Explains Her Reluctance to Sign New Artists.
Celebrated Nigerian singer-songwriter, Tiwa Savage, recently shed light on her decision to abstain from signing up-and-coming artists to her own label. In an interview with Forbes Africa, the artist cited a lack of aptitude for managing the often-unpredictable behavior of burgeoning talents as the primary reason.
Savage elaborated on her preference for a more structured approach to artist development, expressing her ambition to establish a music school. This institution, she believes, would provide aspiring musicians with the necessary skills and knowledge to thrive before potentially joining established labels equipped to manage their careers effectively.
Her sentiment highlights a pragmatic approach to fostering talent within the Nigerian music industry, focusing on empowerment through education rather than direct management. Savage’s vision proposes a sustainable pipeline for new artists, offering them a foundation for success regardless of their eventual label affiliation.