Timaya Reflects on Global Economic Hardships, Emphasizes Nigeria’s Struggles

In a recent interview, renowned Nigerian singer Inetimi Alfred Odom, popularly known as Timaya, expressed his deep concerns regarding the current economic hardships affecting people worldwide, with a particular emphasis on the severe situation in Nigeria.

Timaya articulated his empathy for those struggling, stating, “Things are really hard. I feel it for people because if people are not happy, I can’t be happy, too.” He highlighted the personal impact of rising living costs, noting that the financial burdens he faces—such as increased salaries for his staff and support for family members—are indicative of a broader crisis.

The artist pointed out that the economic challenges are not limited to Nigeria, acknowledging that even in economically stable countries like the United States, individuals are grappling with financial difficulties. However, he underscored that the situation in Nigeria is particularly dire, stating, “The world is hard right now, but Nigeria is harder.”

Timaya also addressed the implications of the economic downturn on the entertainment industry. He lamented the soaring costs of music production, revealing that what once required a modest budget now demands substantial financial investment. “Currently, you need a lot of money to promote music,” he explained, noting that the cost of shooting a music video has escalated dramatically, with expenses reaching upwards of 100 million naira.

In summary, Timaya’s reflections serve as a poignant reminder of the widespread economic challenges faced by many, particularly in Nigeria, where the struggles are felt acutely across various sectors, including the arts.