Rotimi explained that he departed from 50 Cent’s G-Unit.

Afrobeats artist Rotimi has recently shed light on his decision to part ways with American rapper 50 Cent’s record label, G-Unit. In a candid interview with Adesope Live, Rotimi explained that the primary reason for his departure was a fundamental misunderstanding of his musical style, particularly the genre of Afrobeats.

Reflecting on his time with G-Unit, Rotimi noted that during 2017 and 2018, Afrobeats had not yet achieved mainstream recognition in the United States. He acknowledged that while artists like Davido and Wizkid were beginning to gain traction in cities such as Boston and New York, the genre remained largely overlooked in other major markets, including Los Angeles.

In his conversation with 50 Cent, Rotimi expressed the challenges he faced in promoting his music. “I have a record called ‘Love Rhythm’ and it’s going to blow up,” he recalled telling the rapper. However, he quickly realized that if 50 Cent and the label did not grasp the essence of Afrobeats, it would be best for him to seek opportunities elsewhere. Ultimately, 50 Cent agreed to release him from his contract, acknowledging their creative differences.

Following his exit from G-Unit, Rotimi found success as the first Afrobeats artist to collaborate with Empire, a label that embraced his vision and supported his artistic direction. His journey underscores the evolving landscape of music and the importance of finding a label that aligns with an artist’s unique style.