Phyno explains his reasons for rapping in Igbo.

Nigerian indigenous rapper, Chibuzor Nelson Azubuike, widely known as Phyno, recently articulated the motivations behind his decision to rap in his native Igbo dialect. In an insightful discussion on the latest episode of the ‘In My Opinion’ podcast, Phyno reflected on the evolution of his musical journey, emphasizing the importance of cultural representation in an increasingly globalized music industry.

Initially, Phyno began his career with English rap, influenced by iconic Western artists such as Busta Rhymes, Jay-Z, Tupac, and The Notorious B.I.G. However, as he sought to carve out a unique space for himself within the music scene, he recognized the need to offer something distinctive to the global audience. “What am I going to sell to the world?” he pondered, highlighting the paradox of promoting a language already owned by its native speakers.

By choosing to express himself in Igbo, Phyno not only embraces his cultural heritage but also presents a unique product to the world. He remarked, “If I go to America right now, I am selling Igbo to them. That’s what it’s.” This perspective underlines the potential of indigenous languages in the global music industry, allowing artists to penetrate markets with authenticity and originality.

Phyno’s upbringing in a highlife-influenced neighborhood further enriched his musicality, allowing him to weave various cultural influences into his art. He emphasized the importance of representing his culture, even in his fashion choices. The rapper’s dedication to showcasing Igbo culture through music and attire embodies a broader movement among artists who seek to redefine cultural narratives on a global scale.

In conclusion, Phyno’s commitment to rapping in Igbo not only elevates the profile of indigenous languages in the global music scene but also serves as an inspiring reminder of the power of cultural authenticity in artistic expression.