Netflix Reaffirms Commitment to Nigeria Amid Speculation of Exit.

In response to recent speculation regarding its potential departure from Nigeria, Netflix has firmly denied any intentions to exit the Nigerian market. Reports surfaced following comments from prominent Nigerian filmmaker Kunle Afolayan, who revealed in a viral video that Netflix had canceled several commissioned projects, leading to concerns about the streaming giant’s commitment to the region.

Afolayan, reflecting on his partnership with Netflix, expressed disappointment over the perceived dissatisfaction with local returns despite the global success of the films produced under their collaboration. He noted, “Three years ago, when we signed the three-film deal with Netflix, it was really exciting,” and lamented that many other projects were canceled while his team completed seasons two and three.

In an official response to these developments, Netflix reiterated its dedication to Nigeria’s burgeoning creative industry. Edafe Onoriode, Group Account Director at Hill and Knowlton Strategies, representing Netflix, stated, “We are not exiting Nigeria. We will continue to invest in Nigerian stories to delight our members.”

Since its entry into the Nigerian market in 2016, Netflix has established a significant partnership with Nollywood, initially acquiring distribution rights for popular films and later producing original content, including Genevieve Nnaji’s *Lionheart*, the first Nigerian Netflix original film. This commitment underscores Netflix’s strategy to enhance its presence in Nigeria and support the local creative community.