Nollywood Casting Practices Under Scrutiny: Actress Jemima Osunde Voices Concerns.

Recent comments by Nollywood actress Jemima Osunde have ignited debate regarding evolving casting practices within the Nigerian film industry. Osunde, in conversation with fellow actor Jammal Ibrahim, highlighted the increasing pressure placed on actors to cultivate a robust social media presence as a prerequisite for securing roles.

Osunde argues that filmmakers appear to be prioritizing actors with significant online followings, effectively demanding that performers become content creators in addition to honing their acting craft. She questions the necessity of forcing actors to engage in viral trends, such as dance challenges, as a means of securing casting opportunities.

Ibrahim echoed Osunde’s sentiments, emphasizing the role of effective management in navigating these changing expectations. He stressed the importance of leveraging an actor’s existing strengths and personality rather than attempting to mold them into something inauthentic.

Osunde’s claims raise crucial questions about the balance between artistic merit and marketing viability in Nollywood, potentially reshaping the landscape for aspiring and established actors alike.