Niniola explains her reasons for declining recording deals.

In a recent interview , Nigerian singer Niniola shared her insights on why she has chosen to remain an independent artist despite receiving multiple offers from record labels. With a career spanning over a decade, Niniola has cultivated a deep understanding of the music business, which she believes is often overlooked by many artists focused solely on their craft.

Niniola emphasized the importance of creative freedom, stating, “Being an independent artist gives me the opportunity to also do what I want. I’m in charge of my creativity.” This autonomy, she argues, allows her to maintain her unique sound, particularly in the Afro-house genre, which she pioneered at a time when few were exploring its potential.

Reflecting on her early career, she recounted a pivotal moment when a label expressed interest in signing her after her debut single. However, she was cautious, concerned that a record label could impose restrictions on her artistic expression. “They can dictate what you do because they are the ones financing you,” she noted, highlighting the potential compromises artists may face in such arrangements.

Niniola’s journey underscores the delicate balance between artistic integrity and commercial success. While acknowledging the pros and cons of signing with a record label, she remains steadfast in her commitment to independence, valuing the creative control it affords her. Additionally, she revealed a personal side, describing herself as an introvert, yet noting how music transforms her into an extroverted performer.

As the music industry continues to evolve, Niniola’s perspective serves as a reminder of the importance of artistic autonomy in a landscape often dominated by commercial interests.